ST. LOUIS — Nov. 18, 2025 — ControlTech Automation, a leading designer and manufacturer of industrial control and power distribution panels, today announced the debut of its refreshed brand identity — a milestone that reflects the company’s continued growth, evolution and longstanding impact across the food and beverage, household and personal care, life sciences and advanced technology markets.
For over thirty years, ControlTech Automation has been known for delivering fully custom, premium panels at market speed — designed, manufactured and certified in its state-of-the-art, multi-shift facility in St. Louis. The refreshed identity captures the company’s established capabilities, deep industry influence and alignment within the parent company BW Design Group and its Strategy to Commercialization™ platform — offering clients a seamless pathway to delivering on their most critical capital investments.
“This identity evolution represents more than a new look,” said Joe Wilhelm, President, BW Design Group. “It’s a symbol of our enduring commitment to high-quality, custom-engineered control panel solutions that power some of the most dynamic industries in the world.”
The refreshed identity will be unveiled at Rockwell Automation Fair, the industry’s premier event for automation and digital transformation. There, BW Design Group and ControlTech Automation will highlight their growing presence in the data center market, underscoring the company’s role in helping clients meet increasing demands for reliability, scalability and delivery speed in mission-critical environments.
As part of BW Design Group, which is recognized by Control Engineering as a Top 10 System Integrator Giant and a Rockwell Automation Platinum Integrator, ControlTech Automation is powered by one of the nation’s leading automation and system integration platforms. Backed by a national network of more than 650 controls and automation engineers, its flexible manufacturing capacity and multi-shift operations allow the organization to deliver precision-engineered solutions with unmatched speed and quality, meeting the most demanding timelines without compromise.
“Our clients count on us for precision, reliability and partnership,” added Wilhelm. “This refreshed identity reinforces who we’ve long been — an innovative, trusted force helping manufacturers accelerate progress and performance.”